The Pasarela Concept Store is the commercial extension of the festival — the bridge between creative visibility and sustainable business.

It brings together a curated selection of Romanian and international designers across fashion, accessories, beauty, jewelry, and lifestyle. The Concept Store operates both as an e-commerce platform and through physical stores in partner malls.

Beyond retail, it functions as a business accelerator, offering guidance in product development, branding, merchandising, and export assistance.

Each collection featured in the Pasarela Concept Store embodies the values of creativity, quality, and authenticity — transforming design into a sustainable, market-ready product.