EXECUTIVE OVERVIEW
Pasarela International Fashion Festival is an integrated fashion and cultural platform that connects creativity, business, and diplomacy. Based in Bucharest, it brings together designers, institutions, brands, and embassies to promote innovation, sustainability, and cultural identity in fashion.
Pasarela operates as a 360° ecosystem, merging creativity with commerce through:
– Design Competition – promoting emerging and established designers;
– Exhibitions – connecting creators with the public through curated retail experiences;
– Concept Store – transforming creative visibility into long-term commercial success;
– Institutional Partnerships – linking embassies, universities, and cultural organizations in a shared creative network.
Each edition positions Bucharest as a new hub for fashion diplomacy and creative innovation, turning Pasarela into one of the most influential platforms in Eastern Europe for design, culture, and sustainable growth.
COUNTRY OF HONOUR – GREECE
The 2025 edition of PASARELA INTERNATIONAL FASHION FESTIVAL proudly designates Greece as the Country of Honor.
With the participation of Enterprise Greece, in collaboration with the
Kastoria Fur Association “Prophet Elias” (organizer of the KASTORIA International Fur Fair ) and the representation of 10 Greek fur companies, PASARELA will highlight the rich cultural heritage, exceptional craftsmanship, and contemporary design identity of the Greek fur sector, acknowledging its influential role in the development of the global fur industry.
This collaboration reflects PASARELA’s mission – to build bridges between nations through creativity, culture, and innovation.
MISSION & VISION
The mission of Pasarela International Fashion Festival is to connect national creative identity with global markets, transforming creativity into a sustainable economic force. The festival empowers designers, brands, and institutions to expand internationally while preserving authenticity and cultural roots.
At the same time, Pasarela actively works to connect local manufacturers with talented designers — both Romanian and international — supporting them in creating new fashion brands and developing production-ready collections that are distributed and sold through the Pasarela Concept Store network, both online and in partner retail spaces.
Through strategic collaboration and cultural diplomacy, Pasarela aims to:
– Promote creative visibility – offering designers a credible and influential international platform;
– Drive economic development – linking design to sustainable business opportunities and industrial capacity;
– Encourage responsible innovation – integrating sustainability and ethical values into modern production models;
– Foster international dialogue – positioning fashion as a bridge between nations, economies, and ideas.
The vision of Pasarela is to build a sustainable European fashion ecosystem, where design, education, production, and entrepreneurship coexist to generate long-term artistic, cultural, and economic impact.
STRUCTURE & CONCEPT
Pasarela International Fashion Festival operates as an integrated, multi-dimensional ecosystem built on four essential pillars that bridge creativity and commerce:
1. Creative Showcase – Runway presentations, curated exhibitions, and artistic installations celebrating the diversity and innovation of design.
2. Trade & Exposure – Networking opportunities that connect designers, manufacturers, buyers, and institutions through B2B meetings, press coverage, and retail visibility.
3. Knowledge & Development – Conferences, mentorship sessions, and educational collaborations that build creative and business capacity among new generations of designers.
4. Market Enablement – The Pasarela Concept Store and e-commerce platform that transform creative exposure into measurable commercial outcomes, promoting both Romanian and international talent.
This structure ensures that artistic recognition evolves into economic growth, making Pasarela a catalyst for collaboration between creativity, craftsmanship, and sustainable business.
SUSTAINABILITY & INNOVATION – AI IN FASHION
Sustainability and innovation are the two driving forces behind Pasarela’s long-term vision.
Pasarela promotes responsible design through ethical sourcing, circular production, and educational awareness. The AI in Fashion Conference explores how technology transforms creativity and efficiency, making Bucharest a European leader in sustainable innovation
